I was very impressed! The staff were attentive and gave helpful advice to assist with my decision. I visited several times, and the store was always happy to serve me. 🥰🥰
S.Diamond
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Loved by customers for its elegant design, brilliant diamond sparkle, and fine craftsmanship.
Customer Review
I was very impressed! The staff were attentive and gave helpful advice to assist with my decision. I visited several times, and the store was always happy to serve me. 🥰🥰
— Jarucha Tapiea
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Excellent service, beautiful diamonds, and a wide variety of styles and designs.
— Sugar Emiisa
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P' Lek and the staff were lovely and gave great advice. They were very patient, letting customers choose what they liked without trying to push the more expensive items first. I was very impressed and will definitely come back again.
— PK Komepurng
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Excellent service. The price and quality are among the best in Bangkok.
— Сергей Вахненко
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Beautiful and exactly what I wanted. Everyone was lovely and gave great advice.
— Pr Ch.
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The shop gave excellent advice. The staff were patient and edited the site until the customer was satisfied. I was very impressed.
— Preeyanoot Intapat
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The owner and staff provided excellent service. They were attentive and explained everything clearly. I was very impressed with the service. I looked at many shops but this was the only one I chose. 10 stars! Thank you for the great service.
— Watcharapron Sriprasoet
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I came here to buy a ring. The ring is beautiful and of very good quality. I'm impressed.🫶🏻💕
— RAPEE
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If you come to Thailand, this is the best place for diamond.
The craftmanship is exceptional and price is the best by far I have compair.
The team was kind and patient.
Free engraving
Thanks for a beautiful ring
Highly recommended!
— Mari C
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The staff were lovely, polite, and provided excellent service, which made me feel good as well. Also, I really like the design of the ring. My gift! 💝🥰🙏🏻 …
— Suchanuch Janreung
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We bought our wedding band. We are satisfied with their service. The rings are beautifully done as we requested. Thank you so much and will definitely recommend to purchase the jewellery here.
— Shwe Yati Nao Nao
View on Google ↗Embrace the epitome of effortless luxury and versatile elegance with the Oval CoCo Everyday Diamond collection. Beautifully handcrafted by S.Diamond, a premier fine jewelry brand with over 40 years of trusted heritage located at CentralWorld, Bangkok, this exquisite piece is masterfully engineered for the modern individual who seeks sophisticated, high-jewelry brilliance for continuous everyday wear.
This stunning Natural Diamond Jewelry showcases a magnificent center oval-cut diamond, celebrated for its unique elongated silhouette and brilliant-cut faceting that delivers maximum fire, brilliance, and spectacular scintillation. Designed under the "CoCo Everyday" philosophy, the lightweight yet exceptionally durable architecture proudly lifts the gemstone to capture light from all angles while maintaining a smooth, comfort-fit profile. Perfect for elevating a casual daytime look or adding a touch of prestige to formal evening attire, each center stone is hand-selected and comes with an official GIA Certification, guaranteeing absolute authenticity and premium quality.
A beautifully curated high-jewelry design featuring an iconic oval profile that provides a strong, sophisticated, yet incredibly comfortable presence for daily wear. The tailored setting minimizes metal bulk around the centerpiece, creating a clean, seamless look of pure sparkle that flatters the wearer and maximizes light performance from every single angle.
Every single piece is meticulously handcrafted by experienced master jewelers with over 40 years of expertise in fine jewelry craftsmanship. Each detail, from the mathematical symmetry of the delicate prongs protecting the stone to the flawless smooth polishing of the inner edges, is carefully refined to create a luxurious masterpiece worthy of your everyday story.
Personalize your dream everyday luxury piece by selecting your preferred precious metal, diamond shape, and carat size. Available in 18K White Gold, 18K Yellow Gold, 18K Rose Gold, and Platinum to perfectly match your personal style and skin tone.
At S.Diamond, we exclusively select premium natural diamonds certified by GIA for exceptional quality and ultimate confidence.
With more than four decades of heritage in natural diamond jewelry, S.Diamond has helped countless clients find the perfect engagement ring, wedding ring, and custom diamond jewelry in Thailand.
Enjoy peace of mind with our complimentary lifetime care services, including professional cleaning, polishing, prong inspection, and long-term maintenance support at our boutique.
All of our diamonds are responsibly sourced and conflict-free. Every GIA-certified diamond features a laser inscription matching the official certificate for complete transparency and trust.
Experience the breathtaking brilliance of the Oval CoCo Everyday collection in person. Visit S.Diamond, 1st Floor, CentralWorld, Bangkok for a personalized consultation with our diamond experts.

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